Flavoured vodka vs plain vodka: which should you choose?
Flavoured Vodka vs Plain Vodka: Which Should You Choose?

Vodka is one of the world's most versatile spirits, enjoyed neat, over ice or mixed into everything from classic cocktails to indulgent dessert drinks. But if you've ever stood in front of a shelf filled with different bottles, you've probably asked yourself one question:
Should I choose flavoured vodka or plain vodka?
The truth is, there's no right or wrong answer. Both have their own strengths, flavours and ideal occasions. Whether you're buying your first premium bottle, looking for the best flavoured vodka, or deciding which makes the perfect gift, understanding the differences can help you choose the right spirit.
In this guide, we'll compare flavoured vodka vs plain vodka, explore the different types of vodka, and help you decide which one suits your taste, cocktails and occasions.
What Is Plain Vodka?

Traditional vodka is known for its clean, crisp and neutral flavour.
Premium vodkas are distilled multiple times to remove impurities while retaining a smooth mouthfeel, making them incredibly versatile.
Unlike heavily flavoured spirits, plain vodka allows the quality of the distillation to shine through.
At Wicstun Distillery, our Yorkshire Vodka is handcrafted in small batches to produce a clean, exceptionally smooth finish that's perfect whether enjoyed neat or mixed into cocktails.
Plain vodka is often considered the foundation of countless classic drinks.
What Is Flavoured Vodka?

Flavoured vodka begins with a traditional vodka base before natural flavours, botanicals or ingredients are added to create something with more character.
Modern flavoured vodkas can include everything from citrus and berries to vanilla, caramel and coffee.
One of the fastest-growing styles is dessert-inspired vodka.
Our award-winning Toffee Vodka combines premium vodka with rich buttery toffee flavours to create a smooth, indulgent spirit that's perfect after dinner or in cocktails.
For many people, this style represents the best flavoured vodka because it delivers sweetness without becoming overpowering.
Flavoured Vodka vs Plain Vodka
So how do they compare?
Plain Vodka
Best for:
- Classic cocktails
- Vodka Martini
- Moscow Mule
- Vodka Soda
- Bloody Mary
- Mixing with almost anything
Taste
- Clean
- Crisp
- Neutral
- Smooth
Plain vodka offers incredible flexibility and allows other ingredients to take centre stage.
Flavoured Vodka
Best for:
- Dessert cocktails
- Drinking over ice
- After-dinner drinks
- Sweet cocktails
- Gifting
Taste
- Rich
- Sweet
- Aromatic
- More distinctive
A flavoured vodka creates an entirely different drinking experience and often requires very little mixing to enjoy.
Types of Vodka
There are now more types of vodka available than ever before.
Some of the most popular include:
Traditional Vodka
The classic style.
Clean, smooth and versatile.
Perfect for cocktail lovers.
Citrus Vodka
Infused with lemon, orange or lime flavours.
Excellent in refreshing summer drinks.
Berry Vodka
Popular for fruity cocktails and long drinks.
Often paired with lemonade or tonic.
Vanilla Vodka
Adds warmth and sweetness to cocktails.
Works brilliantly in creamy drinks.
Dessert Vodka
One of the fastest-growing categories.
Includes flavours like:
- Toffee
- Salted caramel
- Chocolate
- Coffee
- Honeycomb
Dessert vodkas have become incredibly popular because they can be enjoyed neat as well as mixed into indulgent cocktails.
Which Vodka Is Better for Cocktails?
Both styles have their place.
Plain vodka works best when you want other ingredients to shine.
Classic cocktails such as:
- Moscow Mule
- Cosmopolitan
- Espresso Martini
- Vodka Martini
traditionally use plain vodka.
However, flavoured vodka opens up an entirely new world of cocktails.
For example, our Toffee Vodka can transform familiar drinks into luxurious dessert cocktails.
Dessert Cocktails with Vodka
If you enjoy sweeter drinks, flavoured vodka offers endless possibilities.
Some favourites include:
Toffee Espresso Martini
Rich coffee combined with smooth Toffee Vodka creates a luxurious twist on the classic.
Salted Caramel White Russian
Cream, coffee liqueur and Toffee Vodka combine for an indulgent after-dinner drink.
Toffee Hot Chocolate
Simply add a measure of Toffee Vodka to premium hot chocolate for the ultimate winter treat.
Toffee Apple Cocktail
Mix Toffee Vodka with cloudy apple juice and cinnamon for a comforting autumn serve.
Dessert cocktails are one of the biggest reasons flavoured vodka has become so popular in recent years.
Which Makes the Better Gift?
When comparing flavoured vodka vs plain vodka, gifting is another important consideration.
A premium plain vodka makes a timeless gift.
It's elegant, versatile and suits almost everyone.
However, a flavoured vodka gift often feels more exciting because it's something people may not normally buy for themselves.
Our Toffee Vodka regularly becomes one of our best-selling gifts during Christmas, birthdays and Father's Day because it's memorable, unique and full of character.
Why Choose Craft Vodka?
Whether you choose plain or flavoured vodka, buying from a craft distillery offers several advantages.
You'll enjoy:
- Small-batch production
- Greater attention to detail
- Premium ingredients
- Handcrafted quality
- Independent British craftsmanship
- Better customer service
Rather than producing millions of bottles each year, craft distilleries focus on consistency, flavour and quality.
Which Vodka Should You Choose?
Choose plain vodka if you:
✔ Prefer classic cocktails
✔ Enjoy clean, crisp spirits
✔ Like maximum versatility
✔ Want a traditional premium vodka
Choose flavoured vodka if you:
✔ Have a sweet tooth
✔ Love dessert cocktails
✔ Want something different
✔ Are buying a memorable gift
✔ Enjoy sipping spirits over ice
Why Wicstun Offers Both
At Wicstun Distillery, we believe every occasion deserves the right spirit.
That's why we produce both our smooth Yorkshire Vodka and our indulgent Toffee Vodka.
Whether you're creating classic cocktails or searching for the best flavoured vodka, every bottle is handcrafted in East Yorkshire using the same passion and attention to detail.
Our customers often begin with one and soon return to try the other.
Final Thoughts
The debate around flavoured vodka vs plain vodka doesn't have a single winner.
Both styles offer something different.
Plain vodka remains the go-to choice for traditional cocktails and versatile mixing, while flavoured vodka opens the door to richer flavours, sweeter serves and unforgettable dessert cocktails.
If you're still unsure, why not try both?
At Wicstun Distillery, our handcrafted Yorkshire Vodka and award-winning Toffee Vodka showcase the very best of each style.
Browse our vodka collection today and discover which one suits your taste—or enjoy the best of both worlds.

