We’re over the moon to share that Yorkshire Pudding Beer, brewed right here in the heart of Malton, has been crowned one of the proud winners on Channel 4’s hit show Aldi’s Next Big Thing!
The show, hosted by Anita Rani and featuring Aldi’s Managing Director of Buying, Julie Ashfield, shines a spotlight on small independent producers with big ideas — giving them the chance to pitch their products and win a life-changing opportunity: a place on Aldi’s shelves across the UK. Out of hundreds of applicants from all corners of the country, Yorkshire Pudding Beer stood out from the crowd with its originality, charm, and unmistakable northern spirit.
When we first came up with the idea of turning Yorkshire’s most iconic dish into a drink, we knew it was a little bit daring — and very Yorkshire. But that’s exactly what makes it special. We wanted to create something that truly captures the taste, pride, and humour of our home county. A beer that feels like a Sunday roast with your family, that’s smooth, golden, and full of warmth — and that makes people smile as soon as they see the label.
During the show, our team at Wicstun & Malton Brewery had the chance to share our story, our passion, and our roots. Nestled on the banks of the River Derwent in a Grade II-listed building, our small but mighty brewery has always been about craftsmanship, community, and keeping Yorkshire’s rich brewing heritage alive. Seeing that same passion recognised on national television — and by one of the UK’s biggest retailers — was nothing short of incredible.
Winning Aldi’s Next Big Thing has meant more than just landing a deal. It’s opened doors, sparked conversations, and put Malton — Yorkshire’s Food Capital — firmly on the map. It’s proof that small, independent businesses with heart and imagination can compete with the biggest names in the industry. And it’s given us the chance to bring our beer — and a taste of Yorkshire tradition — to thousands of new customers up and down the country.
We’re immensely proud of how far we’ve come, and we’re grateful to everyone who’s supported us along the way — from our local community to our loyal customers who believed in the idea from day one. This win isn’t just ours; it’s Yorkshire’s.
So next time you pick up a bottle of Yorkshire Pudding Beer, know that you’re holding a piece of brewing history — a homegrown success story that started in a riverside brewery in Malton and made its way onto the national stage. Here’s to raising a glass to ambition, creativity, and good old Yorkshire spirit. Cheers to that!
